Living in Guadalajara, just an hour away from Tequila, I’ve had the privilege of visiting this charming town more times than I can count. As a lover of Mexican culture (and tequila, of course!), Tequila has become one of my favorite getaways. Whether it’s a spontaneous day trip or a planned weekend escape, there’s always something magical waiting for me there.
From its iconic distilleries and sprawling blue agave fields to its rich history and welcoming locals, Tequila has so much to offer. Despite being the birthplace of one of the world’s most iconic spirits, it still feels underappreciated compared to other destinations in Mexico. Over the years, I’ve scoped out the best tequila tours, the most picturesque agave fields, and the tastiest spots to eat—and I’m excited to share them with you.
This guide will take you through everything I’ve learned: the best distilleries, the must-try restaurants, unique places to stay, and tips for planning your trip to this vibrant little town.
BEST TEQUILA DISTILLERIES TO VISIT
Tequila’s biggest draw is, unsurprisingly, its legendary distilleries. As someone who’s explored several of them multiple times, I can confidently say that each one offers a unique experience that’s worth your time. Here are the top distilleries to visit:
➡️ Fortaleza Distillery
The tour at Fortaleza Distillery, one of the most authentic and memorable experiences in town. Known in Mexico under the Los Abuelos label, Fortaleza is run by the legendary Sauza family, whose history is deeply tied to tequila itself. The tour begins with a walk through the historic grounds and agave fields, where you learn how the family revived their great-great-grandfather’s distillery after it sat unused for decades. The guides share not just the production process but also the family legacy, giving you a real sense of tradition and passion behind every bottle.
Inside the distillery, you see artisanal methods still in use: stone tahonas crushing agave, copper stills gleaming in the light, and the slow, careful process that makes Fortaleza tequila so unique. Of course, the highlight is the tasting, where we sampled a range of tequilas that were smooth, complex, and full of character. Whether you’ve tried Fortaleza in the U.S. or spotted Los Abuelos here in Mexico, nothing compares to sipping it right where it’s made. This is hands down one of the best tequila tours you can take — educational, intimate, and unforgettable. And after the distillery visit, the charming town of Tequila itself is worth exploring, with its colorful streets, lively plazas, and plenty of spots to sample more agave spirits.
➡️ Jose Cuervo
Whenever I take friends or family to Tequila for the first time, Jose Cuervo’s La Rojeña distillery is always at the top of our list. As the world’s oldest tequila distillery, it combines history, tradition, and modern luxury. Their guided tours take you through the entire tequila-making process, from the harvesting of the blue agave to the fermentation and aging in oak barrels.
The standout experience, though, is the Jose Cuervo Express. This luxurious train ride departs from Guadalajara and takes you on a scenic journey through the agave fields, complete with tequila tastings and live mariachi music onboard. It’s an indulgent way to kick off your trip and makes you feel like royalty! I always recommend splurging on their Premium Plus or Elite classes for the best views and service.
➡️ Sauza Distillery
I was blown away by how much history is packed into the Hacienda Sauza tour. Sauza is one of the most recognizable tequila brands, and visiting their distillery is a deep dive into over 140 years of tradition. You’ll get to walk through their agave fields, learn about the brand’s legacy, and see how their tequila is crafted today.
What I love most about Sauza is their warm hospitality. At the end of the tour, you’ll enjoy a guided tasting session where you can sample their popular Hornitos line and the premium Tres Generaciones tequila. I’ve always found their tours to be informative, fun, and a great balance of history and modern innovation.
➡️ El Tequileño
This family-run distillery is a hidden gem that I stumbled upon during one of my visits, and it quickly became one of my favorites. El Tequileño is known for its small-batch tequila and commitment to using spring water from the nearby Tequila Volcano.
Their on-site boutique hotel, Casa Salles, is perfect for those who want to fully immerse themselves in tequila culture. Staying here gives you access to exclusive tastings and private distillery tours, which are more intimate than some of the larger operations in town. Don’t leave without trying their Reposado Rare—it’s a unique expression that showcases their craftsmanship.
➡️ Tequila Orendain
If you’re looking for a distillery with deep roots in Tequila’s history, Orendain is a must-visit. This family-owned distillery focuses on traditional methods, like using brick ovens to roast their agave, which imparts a rich, smoky flavor to their tequila.
Their tasting room is a personal favorite, offering a cozy space to sample their premium tequilas, including their añejo and reposado varieties. For me, Orendain perfectly embodies the artisanal side of tequila production, making it a must for those seeking something authentic.
➡️ La Alteña
Located in nearby Arandas, La Alteña is a bit of a drive from Tequila, but it’s well worth the journey. This is where El Tesoro tequila is crafted, using time-honored techniques like crushing the agave with a tahona stone.
The tours here are intimate and give you a deeper appreciation for the craftsmanship behind each bottle. On my last visit, I was lucky enough to taste their Extra Añejo, which is aged to perfection and embodies the essence of traditional tequila-making.
➡️ La Capilla Bar
Though not a distillery, La Capilla is a legendary tequila bar that you can’t miss. It’s the birthplace of the Batanga cocktail, a simple yet iconic mix of tequila, lime juice, and cola served in a salt-rimmed glass.
The bar’s founder, Don Javier, was a local legend, and his legacy lives on in this rustic cantina. Every time I visit, I’m struck by the unpretentious charm of the place—it’s a true piece of Tequila’s history.
WHAT ELSE TO DO IN TEQUILA
While Tequila is best known for its legendary distilleries, there’s plenty more to explore in this charming town. One of my favorite ways to start the day is by strolling through the town square. The plaza is the vibrant heart of Tequila, where you’ll find a picturesque gazebo, colorful markets, and local vendors selling handcrafted goods and traditional snacks. It’s a great place to soak in the local atmosphere, enjoy street food like tacos or esquites, and even catch a mariachi performance. The square also offers beautiful views of the town’s colonial architecture, perfect for photography or simply relaxing on a bench with an iced café de olla.
➡️ A must-see attraction is the Parroquia Santiago Apóstol, the town’s historic church. This stunning 18th-century building is a centerpiece of Tequila’s cultural heritage. Its baroque facade and tranquil interior make it a peaceful retreat from the bustling streets. On weekends, the church square often hosts local events, from cultural performances to artisan fairs, where you can find everything from pottery to agave syrup. If you’re interested in learning about Tequila’s religious traditions, this is the ideal spot to explore.
➡️ For nature lovers, a tour of the agave fields is a can’t-miss experience. Many distilleries, such as Jose Cuervo and Sauza, offer excursions into the UNESCO World Heritage-listed blue agave fields that surround the town. On these tours, you’ll learn about the planting and harvesting process, even getting a chance to try cutting agave with a coa (the traditional tool used by jimadores). The endless rows of spiky blue plants create a breathtaking landscape that’s a dream for photographers. Sunset tours are particularly magical, as the warm light casts golden hues over the fields.
➡️ If you’re up for an adventure, consider hiking the Tequila Volcano (Volcán de Tequila). This dormant volcano towers over the town and provides a scenic backdrop to the region. The hike takes 4–6 hours round trip, leading you through lush forests and rugged trails with spectacular views of the agave fields below. At the summit, you’ll be rewarded with sweeping vistas of the valleys and surrounding Jalisco countryside. I recommend hiring a local guide to enhance the experience and ensure safety, as the trails can be steep in parts.
➡️ Lastly, for those who want to delve deeper into local culture, visit Museo Nacional del Tequila (MUNAT). This museum offers a fascinating look at the history of tequila, including how it shaped the economy, culture, and identity of the region. Exhibits feature old distilling equipment, vintage advertisements, and even collections of rare tequila bottles. It’s a quick but informative stop that adds depth to your understanding of this iconic spirit. Combine your visit with a stroll through the nearby artisan shops to pick up unique souvenirs, like hand-painted tequila glasses or embroidered textiles.
Whether you’re into history, nature, or simply relaxing with a good meal, Tequila has so much to offer beyond its distilleries. It’s a town that’s full of charm and surprises
GAY-FRIENDLY PLACES TO STAY IN TEQUILA
Staying overnight in Tequila allows you to truly soak in the town’s charm. Here are my top picks:
This five-star hotel is the epitome of colonial elegance. I always feel like I’m stepping back in time when I stay here, especially when enjoying the rooftop pool overlooking the agave fields.
Staying in a giant tequila barrel at Matices Hotel de Barricas is one of the quirkiest experiences I’ve had in Tequila. It’s a fun and memorable way to connect with the town’s tequila heritage.
WHERE TO EAT IN TEQUILA
After a day of tequila tasting, there’s nothing better than enjoying a delicious meal in one of Tequila’s excellent restaurants. Here are my tried-and-true favorites:
➡️ La Antigua Casona Address: Ramón Corona 86, Centro
Located inside Hotel Solar de las Ánimas, this upscale spot blends traditional Mexican flavors with a modern twist. Don’t miss their tequila-infused dishes, and the agave field views are a treat!
➡️Real Marinero Address: Sixto Gorjón 26, Centro
Perfect for seafood lovers, Real Marinero serves fresh ceviche, shrimp tacos, and seafood cocktails in a relaxed setting. It’s a great place to pair your meal with a refreshing michelada.
➡️ La Fonda Cholula Address: Calle José Cuervo 30, Centro
This cozy eatery is all about authentic, home-style Mexican cooking. Try their birria, mole, or enchiladas, and enjoy the colorful, traditional decor that immerses you in local culture.
➡️ El Palomar Address: Luis Navarro 9, Centro
Known for its stunning rooftop views, El Palomar is the perfect spot for a relaxed meal overlooking Tequila’s charming streets. Try their carnitas or tacos al pastor paired with a handcrafted tequila cocktail.
FAQS
How Do I Get to Tequila from Guadalajara?
Tequila is about 60 kilometers (37 miles) northwest of Guadalajara, making it a convenient day trip or weekend getaway. Here are the best options to get there:
- By Car: Driving is the fastest and most flexible option, taking about 1–1.5 hours depending on traffic. The drive is scenic, passing through Jalisco’s famous blue agave fields, and parking in Tequila is easy to find. If you plan on doing tequila tastings, consider designating a driver or hiring a private driver.
- By Bus: Frequent buses run from Guadalajara’s Central Vieja (Old Bus Station) to Tequila. The ride takes about 1.5–2 hours and costs around $100–$150 MXN ($5–$8 USD). Once in Tequila, you can explore the town on foot or use taxis for nearby attractions.
- By Train (Jose Cuervo Express): The Jose Cuervo Express is a luxury train experience that takes you from Guadalajara to Tequila. It’s a bit pricier but includes tequila tastings, live entertainment, and a scenic ride through agave fields. (See below for more details on the Jose Cuervo Express.)
How Do I Get Around Tequila?
Tequila is a small, walkable town, so you can easily explore the main square, shops, and distilleries on foot. For attractions outside the town center, such as agave field tours or distilleries like La Alteña, here are your options:
- Taxis: Taxis are affordable and readily available in Tequila. They’re perfect for short trips to nearby distilleries or hotels.
- Tour Operators: Many distilleries offer transportation as part of their tour packages. If you’re visiting multiple distilleries, book a tour to avoid the hassle of arranging separate transportation.
- Bicycle Rentals: Some hotels and tour operators rent bikes, allowing you to explore the agave fields and nearby areas at your own pace. This is a great option if you’re looking for a bit of adventure!
What is the Jose Cuervo Express Train?
The Jose Cuervo Express Train is a one-of-a-kind way to experience Tequila. Operated by the world-renowned Jose Cuervo brand, this luxurious train takes you on a scenic journey from Guadalajara to Tequila, passing through Jalisco’s UNESCO-listed blue agave fields.
Here’s what you can expect:
- Tequila Tastings: Each carriage offers guided tequila tastings of Jose Cuervo’s finest spirits, along with cocktails crafted by expert bartenders.
- Live Entertainment: Onboard mariachi bands and traditional dancers set the mood for an unforgettable journey.
- Scenic Views: Large windows provide stunning views of the agave fields, perfect for photography.
- Tour of La Rojeña Distillery: Upon arriving in Tequila, you’ll enjoy a guided tour of the historic La Rojeña distillery, learning about the tequila-making process and sampling premium tequila.
The Jose Cuervo Express offers several packages, including the Premium Plus and Elite experiences, which feature plush seating and elevated service. It’s ideal for travelers seeking a blend of luxury, history, and culture. Be sure to book your tickets in advance, as this popular train sells out quickly!
Is Tequila Gay Friendly?
Yes, Tequila is generally welcoming to gay travelers, though it doesn’t have a distinct gay scene like larger cities such as Guadalajara. As a popular tourist destination, Tequila is accustomed to visitors from all walks of life, and most locals are friendly and accepting.
While public displays of affection may be less common in smaller towns like Tequila, you’ll feel comfortable exploring the town, dining at restaurants, and visiting distilleries. If you’re looking for more vibrant gay nightlife, Guadalajara is only an hour away and offers plenty of gay-friendly bars, clubs, and events.
For a fun, inclusive experience in Tequila, I recommend visiting the iconic La Capilla Bar, where everyone is welcomed with warm hospitality and incredible cocktails.
What is the Best Time to Visit Tequila?
Tequila is a year-round destination, but the best time to visit depends on what kind of experience you’re looking for:
- Dry Season (November to April): This is the most popular time to visit, with sunny skies and warm weather perfect for outdoor activities like agave field tours and walking around the town.
- Rainy Season (May to October): The rainy season brings lush greenery to the agave fields, making it a beautiful time for photography. Rain usually falls in the late afternoons or evenings, so you can still enjoy most activities during the day.
- December (National Tequila Fair): If you want to experience Tequila’s culture at its peak, visit during the National Tequila Fair in December. This lively festival features parades, mariachi bands, tequila tastings, and traditional dancing, offering a vibrant celebration of everything tequila.
No matter when you visit, Tequila’s charm and hospitality are sure to leave a lasting impression.
Can I Bring Tequila Back Home?
Yes, most countries allow you to bring back a limited amount of alcohol for personal use. For US travelers, you can typically bring back 1 liter of alcohol duty-free, though you may be able to bring more if you declare it and pay the appropriate customs fees.
When shopping for tequila, I recommend looking for premium, small-batch bottles that aren’t widely available outside Mexico. Distilleries like Jose Cuervo, Sauza, and El Tequileño offer beautifully packaged options that make perfect souvenirs or gifts. Be sure to pack your tequila securely in your luggage to avoid any accidents during your trip home!
FINAL THOUGHTS
For me, Tequila isn’t just a town—it’s an experience. It’s a place where you can feel the pride and passion behind every bottle of tequila, connect with the locals who make it all possible, and enjoy the magic of Mexico’s culture and history.
Whether it’s your first visit or your fifth, Tequila has something new to offer every time. So grab your glass, savor every sip, and let Tequila, Jalisco, show you why it’s worth celebrating. Salud!
About the Author
Tim is a seasoned gay travel writer and the creator of Out in Mexico, a dedicated resource for gay travelers exploring Mexico’s vibrant destinations. After relocating to Guadalajara, he has spent years immersing himself in Mexico’s gay culture, from the iconic beaches of Puerto Vallarta to the nightlife of Mexico City.
With firsthand experience in Mexico’s gay scene, Tim has personally visited the bars, hotels, and events featured in this guide. His insights have helped gay travelers plan unforgettable trips while ensuring they feel safe, welcomed, and informed.
When he’s not writing, you’ll find him sipping a mezcal cocktail at a bar in Colonia Americana or travel to a new exciting destination in Mexico.
📍 Follow his adventures: @i.am.out.in.mexico
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